Strategic Partners

(Carriers, Financial Institutions, Professional Services, etc.)

- Organizations vying for the same shelf space

- Organizations vying for the same $$$$

- Organizations seeking a proven and lucrative value proposition

Affinity Relationships

(Associations, Fraternals, Employers, etc.)

- Organization with a legitimate influencing role over individuals

- Organizations with a vast audience

- Organizations seeking a proven and lucrative value proposition

Aggregators

(TPAs, Third Party Solutions, PEOs, etc.)

- Organizations bringing together varying solutions

- Organizations distributing within a singular or like channels

- Organizations seeking a proven and lucrative value proposition

Consumer data source: The State of Engagement, 2017, Marketo, Inc.